A civic movement for a more human future

A Nation of
Kindness

One Act.
One Story.
One Community at a Time.

Technology will shape our future.
Humanity should shape technology.

Born in Canada. Built for Humanity.
ABOUT THE MOVEMENT

Who
We Are

A Nation of Kindness is a Canadian movement initiated by a group of individuals who believe kindness should have a stronger place in how we live, work, lead, and build our communities.

Coming from diverse professional and community backgrounds, we share a simple belief: kindness is more than a personal virtue. It can shape the way we treat one another, conduct business, develop technology, strengthen communities, and create a better future.

A Nation of Kindness is designed to be open and inclusive. It does not belong to any one person, profession, organization, or community. It is an invitation for people across Canada — children, families, professionals, businesses, educators, technology leaders, and community organizations — to turn kindness into meaningful action.

We envision a Canada where kindness is reflected not only in everyday human interactions, but also in the decisions that shape our workplaces, businesses, technologies, institutions, and communities.

A society where success is measured not only by what we achieve, but also by how we treat people along the way — and where progress, leadership, and innovation remain grounded in humanity.

Together, we can help build a kinder, more connected, and more humane Canada.

OUR MISSION

Make Kindness
a Principle

To make kindness a guiding principle not only in how we treat one another, but in how we lead, build, invest and innovate — helping create a more humane society and a more responsible future.

THE QUESTION

What kind of
future are we building?

We are entering an extraordinary period of human history. Artificial intelligence and emerging technologies are transforming how we work, communicate, learn, create and make decisions.

But technological capability alone cannot determine the future we want. Human dignity, empathy, responsibility, respect and concern for others must remain part of the equation.

“Progress should
serve people.”
THREE PILLARS. ONE MOVEMENT.
01

Kindness
in Action

Kindness begins with individuals. Perform one act, share the experience, and inspire another person to continue the chain.

Do OnePerform one act of kindness.
Share OneShare the experience.
Inspire OneInvite someone else forward.
0 / 1,000,000
acts of kindness
02

Business
for Humanity

Kindness in business does not mean abandoning competition, profitability or performance. It means recognizing that long-term success and human responsibility can coexist.

  • Treat employees with dignity
  • Build products that genuinely improve lives
  • Support communities and mentor the next generation
  • Consider the human consequences of major decisions
03

Technology
for Humanity

As technology becomes more powerful, humanity must become more intentional. We welcome innovation while keeping people at the centre.

THE QUESTION EVERY BUILDER CAN ASK Does this technology
ultimately serve humanity?
Explore the five principles →
TECHNOLOGY FOR HUMANITY

Five Principles for
a Human-centred Future

Technology should be powerful and responsible. Innovation and humanity are not competing ideas.

01

Human Dignity

People are more than data points, users or components of technological systems.

02

Human Well-being

Innovation should contribute to human flourishing alongside efficiency and productivity.

03

Responsible Innovation

Safety, privacy, transparency, accountability and unintended consequences belong in the process from the start.

04

Human Connection

Technology should strengthen human potential and meaningful relationships.

05

Shared Benefit

Progress should create opportunities broadly and expand human potential.

THE TECHNOLOGY FOR HUMANITY Commitment

Build Boldly
Remember Who It's For

We believe technology should advance human potential while respecting human dignity.

Endorse the principle
CONVERSATIONS FOR HUMANITY

Ask Better Questions
Start Better Conversations

Scientists. Founders. CEOs. Artists. Educators. Athletes. Young innovators. Community leaders.

REAL PEOPLE. REAL COMMUNITY.
FEATURED STORY

Kindness looks different everywhere.

Selected stories can become short films, interviews and social clips—bringing everyday acts of care into a national conversation.

Join the #BeKindBeCool Contest → Source: GAN JING WORLD / Technology for Humanity.
What does kindness mean to you? Can kindness and profitability coexist? How can AI strengthen human connection? What human value must we never lose?
CONVERSATIONS & IDEAS

Life in Kind

Life in Kind shares conversations, stories, and ideas that explore what kindness means in everyday life, work, leadership, business, and technology.

Through interviews and short videos, the channel gives people a place to reflect, share experiences, and inspire others.

Watch on Gan Jing World
TWO TYPES OF AMBASSADORS
01

Kindness
Ambassadors

Artists, athletes, educators, creators, community leaders and public figures who lead by example.

Lead by example →
02

Humanity &
Innovation

Scientists, engineers, entrepreneurs, investors and business leaders advancing responsible innovation.

Advance humanity →
BUILT FOR THE DIGITAL AGE

Participation should take
less than a minute.

1Do something kind.
2Capture or describe it.
3Share it.
4Tag or challenge someone else.
#ANationOfKindness #TechnologyForHumanity #KindnessCanada #HumanityInInnovation
THE ROADMAP

From One Act
to a Global Movement

01

Inspire

Recruit founding ambassadors and launch the first national kindness challenge.

02

Participate

Invite Canadians to share their acts and stories; launch the Technology for Humanity Pledge.

03

Connect

Bring schools, businesses, nonprofits and communities into the movement.

04

Expand

Develop participation across Canada and launch the National Kindness Map.

05

Celebrate

Establish an annual National Kindness Day.

06

Globalize

Invite international leaders and organizations to carry the principles beyond Canada.

WHAT SUCCESS COULD LOOK LIKE

A culture where
goodness is visible.

1M+acts of kindness
100Kindness Ambassadors
1,000schools, businesses & organizations
human-centred possibilities
JOIN THE MOVEMENT

Three ways to
make a difference.

Choose where you can contribute — as an individual, through business, or by helping shape responsible technology.

TIER 1

Kindness
in Action

Share Your Expression of Kindness

Kindness can be expressed in many ways. Share what kindness means to you through a video, story, photo, artwork, poem, music, reflection, community project, or simple act of kindness.

Ways to Share
  • Speak it — video, message, conversation
  • Write it — story, poem, reflection
  • Show it — photo, artwork, design
  • Live it — a kind act, project, or community action
Community Platform Partner

Gan Jing World is our community platform partner. We invite participants to share their expressions of kindness on Gan Jing World, where we hope to build a growing community of people exchanging ideas, stories, and actions inspired by kindness.

Use #ANationOfKindness and #BeKindBeCool so others can discover your contribution and join the movement.

You are also welcome to share your expression through other social media platforms and help spread the message further.

“Let us all work together to create a truly inclusive and diverse nation - a nation of kindness-where we celebrate our differences without giving up who we are.”

— Her Excellency the Right Honourable Mary Simon, Governor General of Canada
Express kindness in your own way. Share it. Inspire another.
TIER 2

Business
for Humanity

Business creates jobs, products, services, opportunity, and progress. Investment provides the capital that helps ideas grow.

But when profit becomes the only measure of success, business can lose sight of why it exists in the first place.

Business for Humanity invites entrepreneurs, executives, investors, and professionals to reconnect business and capital with human purpose.

Ask the Bigger Questions
  • Why does this business exist?
  • What real need does it serve?
  • What value are we creating?
  • Beyond financial return, how are people better because this business exists?
  • What are we funding?
  • Does our investment strengthen society, improve lives, or create long-term value?
  • How are we growing? Are employees, customers, communities, and future generations considered?
Take Part — or Take the Lead
  • Join or Initiate a Business Roundtable — Bring business leaders and investors together to discuss purpose, responsible growth, and the role of business in society.
  • Start a Purpose Conversation — Ask your leadership team, board, or investment committee: What are we building, and why does it matter?
  • Review One Business or Investment Decision — Look beyond return and consider its human, social, and long-term impact.
  • Mentor with Purpose — Help the next generation of entrepreneurs build businesses that create both economic and human value.
  • Share a Better Practice — Show how your company or investment approach balances performance with responsibility.
One Business. One Purposeful Action.

Choose one action that reconnects business with the people and purpose it is meant to serve.

Profit matters. But profit should be the result of creating real value — not the purpose by itself.

TIER 3

Technology
for Humanity

Technology is shaping our future. We believe it must remain safe, responsible, and firmly in service of humanity.

Take Part — or Take the Lead
  • Join or Initiate a Roundtable — Bring together technologists, researchers, professionals, and business leaders to discuss AI safety, human impact, and responsible innovation.
  • Join or Form a Working Group — Help develop practical principles, recommendations, and solutions for safer, more human-centred technology.
  • Attend or Organize a Forum — Create broader conversations around AI, society, business, policy, and the future of humanity.
  • Contribute Your Expertise — Share research, professional experience, case studies, or practical solutions.
  • Start a Conversation — Raise an important question in your workplace, university, professional network, or community.
  • Take One Action — Join an initiative — or create one.
Bring people together. Start a conversation. Share your expertise. Help turn concern about AI into meaningful action.
Technology should not only become more powerful. It should become safer, wiser, and more human.
AN INVITATION TO LEAD

Start with
One

Perform one act. Share one story. Mentor one person. Build one responsible technology. Start one conversation. Challenge someone else.

Get involved